The ability for potential employers to access information about job applicants beyond just a cover letter and resume has led to a renewed emphasis on the importance of personal branding and, conversely, because applicants can now find more information about a potential employer than ever before online, a renewed emphasis on the importance of employment and leadership branding.
This talent management white paper:
- Explores personal branding and examines what constitutes a strong personal brand.
- Explores employment branding and how HR and talent managers can implement employment branding into their recruiting and learning and development efforts.
- Examines why leadership branding also plays a critical role in organizations today and how personal and leadership branding can help identify future business leaders.
- Examines the links among personal, employment, and leadership branding.